The Madasafish branded goods, which complement the ISPs existing e-tailing of CDs and concert tickets, feature their Red Dude logo, a heavily mutated sea bass that sports shades, headphones and a lip ring.

Madasafish ‘King Prawn’, Angus MacSween said: "Madasafish is a very strong brand in an otherwise bland marketplace. Our move to online retailing of Madasafish goods comes very much in response to demand from our members who want to support the Red Dude. Our cool collection will be the hottest fashion items this summer. More exciting and unique merchandise is already planned."

Visit the Madasafish ‘lifestyle emporium’ at www.madasafish.com by clicking the Shop the Fish button.

Among the amazing shopping deals on offer are Diamond Rio MP3 players for £99.99 and Madasafish t-shirts for £7.99. As a special opening offer all prices include VAT and UK postage and packing. Goods can be purchased by credit or debit cards.